I am writing this post. It is not written by AI. It is not based on keywords. It is from the heart. My heart.
I built this entire website from scratch on Shopify. I recreated all the images and created new images. I revisited my past to re-envision everything to share with people. It is a daunting task to learn a new technology, create all new images as WebP to be faster downloading, to look at my life as an artist in terms of information architecture.
As a Creative Director with a team of designers, writers, web developers, project managers, we had well-thought out plans for execution. Creating this website has been more like my artistic practice. I'd start with a page like Services or Contact Us and create a montage of photos. This was completely intuitive.
I loved creating the montage of images that both emphasized the theme of the page and making sure that every image had a dialogue with other images to make sure the eye flowed into the center.
Weirdly, on my MacBook computer, I completely re-envisioned file structures. I've had a sprawling art career with folders and folders of images, RFPs, art images, portraits, videos, articles, resumes, statements, biographies over the course of years and years.
Creating this website was a spring cleaning. All my files and folders are in one place. All the art photographs are new.
As a former marathon runner, it has been mile marker after mile marker. I'm not finished yet. I needed to get all the core pages created, figure out how to move from SquareSpace to Shopify, how to update Google Analytics, how to use ChatGpt to create 70 character and 160 character meta descriptions.
My next phase, that I'm doing now, is creating all the art "product" collections and pages. This means WebP images for the website and high-resolution photos for the print-on-demand company, WHCC. I integrated WHCC today. It was easy!
I invited a small crew of family and friends to look at the site in a quiet launch. I thank them for looking at it and providing feedback. Community is so important in all we do.
Let me know if you have any questions or feedback on the site.
All the best!
